Banijay and Marcus Wolter featured in the FAZ

‘The Showman’: the Frankfurter Allgemeine Zeitung profiles Banijay Germany CEO Marcus Wolter and his instinct for distinguishing strong ideas from weak ones.

Wolter talks to the newspaper about Banijay, format development, leadership and what he sees as excessive pessimism within the industry.

The profile also explores why creative decisions require conviction, what makes a good leader and why failing to develop VIVA for the next generation was a missed opportunity.