72% Banijay primetime hit rate in July

Thirteen of the 18 Banijay primetime shows broadcast in July performed above their respective channel averages, resulting in a solid 72% summer hit rate.

Highlights included ‘Schlag den Star’, the return of ‘Hast du Töne?’ and a ratings record for ‘Achtung Abzocke – Urlaubsbetrügern auf der Spur’.

Further successes came from ‘Kitchen Impossible’, ‘Die besten Comedians Deutschlands’, ‘Hot oder Schrott – Promi Spezial’ and ‘Yes we camp!’. The month also saw the streaming launch of MadeFor’s ‘Alles gelogen’.

The monthly hit rate compares Banijay Germany’s full primetime output with the number of shows performing above broadcaster averages.